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As the Visual Design Intern, I worked with the Northwestern Engineering Design Innovation program to design the merchandise and visuals for Camp EDI, with the "Pieces of Us" theme.

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Northwestern: Camp EDI

  • Brief

  • Secondary Research

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  • Concept Development

  • Feedback Sessions

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  • Prototyping

  • Ideation

  • Final Design

  • Reflection

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I partnered with Northwestern's Engineering Design Innovation program to create the 2024 Camp EDI, a pre-term orientation that introduced new students to the program through theme, branding, and merchandise.

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working with the edi program advisory team

I conducted secondary research on previous Camp EDI themes and their goals for incoming students, brainstorming ideas to design a theme that highlights student talents, personalities, and cohort cohesion.

BRAINSTORMING CONCEPTS

brainstorming themes

I then narrowed my concepts to three potential ideas and presented them to the EDI program advisory team, where they selected Concept 3: Pieces of Us for the Camp EDI theme.

CONCEPT 1
CONCEPT 2
CONCEPT 3

potential themes

After Concept 3 was selected, I began mocking various versions, attempting to refine the title to
"Fragments of Your Imagination," exploring different iterations to better capture the essence of the concept.

VERSION 1

version 1

VERSION 2

version 2

I presented the initial mockups and received feedback on the desired visuals and emotional tone for the theme’s posters, which guided me in finalizing the design.

For the theme..

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  • I want there to be a mosaic collage, blending different moments and memories

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  • I want the title to be "Pieces of Us"

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  • I want it to reflect individuality while contributing to a unified, harmonious whole

Based on design feedback, I designed 6 finalized posters for 'Piece of Us,' along with merchandise such as 7 stickers to be distributed during the event.

VERSION 1

version 1

edi merchandise stickers

Following the release of the event's theme, first-year students designed projects inspired by it and presented their work to the program and their cohort.

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1st year presentations

  • Designing what really matters                                                                                                                               

  • Focused on aligning the design with the core values of the program, ensuring the final experience resonated with students and communicated the essence of Camp EDI

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  • Making what people actually want                                                                                                                     

  • Leveraged thoughtful design strategies to develop an experience that captured attention, creating a welcoming and inspiring environment for newcomers

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  • Thinking about everyone                                                                                                                                       

  • Developed a theme that emotionally connected with students from diverse backgrounds, deepening my commitment to designing with empathy and ensuring future projects reflect the diverse experiences of all involved

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